Social media was the top tech tool to bring REALTORS® quality leads, according to last year’s Technology Survey by the National Association of REALTORS®. Forty-six percent of respondents listed social media as a valuable tool, followed by local MLS at 30% and customer relationship management (CRM) systems at 26%. Listing-aggregator sites was at the bottom of the list, with 16% of REALTORS® citing it as a valuable way to get quality leads.
